I wrote the guide for Fredericksburg, Virginia, a charming historic town near bustling Washington, D.C., to boost tourism and highlight its unique blend of old and new. Using detailed personas from the client, I tailored content to engage different visitor segments. My work showcased Fredericksburg’s rich history, from Civil War battlefields to George Washington’s childhood home, while also promoting its vibrant downtown with chef-owned restaurants, craft breweries, and art galleries. By creating sections like "10 Free Things to Do," "Tastes of FXBG," and "3 Days in Fredericksburg," I aimed to attract visitors for various occasions, ensuring the city’s slogan “Great Stories Start Here” resonated with potential tourists.